The pandemic has spared none but the businesses that have suffered most are the small-scale ones with less capitalization. But still, there are many businesses which have managed to keep their head above the water and some of them have even grown during this COVID-19 crisis. The secret to this success is a simple mantra and that is to keep your marketing skills hones.

Engaging Customers: One of the main troubles that businesses have faced is retaining their old customers, and engaging them more often has also become difficult. Since physical stores and outlets have almost been incapacitated, the only option left to us is the way of Digital Marketing. Reassuring customers and keeping them updated with your products is the way to reconnect them. Sending out offers through messages and daily email updates will be helpful.

Using Social Media: Social media has proved to be a panacea at this time. The time people devote to online surfing has hugely increased. Now people shop online more often and prefer virtual assistance over physical contacts. So if you can level up your online presence at this time, you can definitely grow your business. Posting regular updates and connecting individually with every customer is necessary. Maintaining dedicated media accounts for your brand, promoting your products through individual influencers, and sending out creative giveaway samples are some of the many ways how you can promote your brand.

●Utilize sponsored posts or paid advertisements: sponsored ads on various online pages can attract the attention of your potential customer and create a positive turnout.
● Post more frequently: posting frequently keeps the brand’s name alive among your previous customers and attracts more.
● Have an online contest: this can be a giveaway contest or a share-to-win contest. This helps in arousing people’s consciousness regarding the presence of your brand and keeps them engaged.
● Keep your customers in the loop with store updates: every time you launch a product you can update the same through various flyers or layout offers on the products. This will increase the knowledge of your customer regarding your brand products.
● Promote special or limited-time offerings: Special offers attract customers, after all, who don’t want discounts and free gifts. Time-limited offers are extremely helpful like a buy one get one or complimentary offers on purchase of a certain value are good options to increase your sales.